The world of greeting cards
Clintons Brands
Friendship sends
Friendship comes in many different forms, so it's important I develop different writing styles to display this; whether that be humour, cute & sweet or lengthy sentimental messages.
These are just a handful of the brands I bring to life each day. Each one has its own specific style of writing and I'm trusted to ensure each design has the perfect concise written message which is also in keeping with the tone of the Clintons brand overall
Family sends
Creating different styles to suit all different kinds of relationships, I ensure we have a good balance of soft, light-hearted messages and heartfelt, poetic verse
Romantic sends
With so many concepts and meanings for what love means to other people, I need to write various copy surrounding people's values and their relationship to their significant other.
Sympathy & memorial cards
Grave / memorial cards
Loss and Bereavement cards are the most delicate subjects to handle. I have to keep my writing as sensitive as possible, whilst still keeping the edit open and not too specific. A delicate balance of heartfelt emotion and concise language.
Baby & Juvenile cards
Juvenile and Baby cards are the ultimate story-tellers! I am able to emote language that mirrors famous childhood authors and think of imaginative ways to get the excitement of Christmas and childhood birthdays across. From quirky rhymes to bold, fun statements. I keep in mind the latest trends and slang and use these to create ideas wherever possible.
The everyday messages
Gifting
The simple, everyday sends are just as important too! with each card message I produce I have to think about the brand, character range, who the recipient is and which age range the card is intended for.